The SUV (Sport Utility Vehicle) [1] has long been more than just a trend – it is an integral part of the Swiss car market. It will remain the same in 2025 SUV the most popular vehicle segment in Switzerland. According to the current statistics from the Federal Statistical Office (BFS). SUVs around as early as 2024 51% of new car registrations in Switzerland – and the trend is rising. [2]
✅ What are the features of an SUV?
The SUV is a versatile vehicle that sits between a sedan and an off-road vehicle. It is characterized by several main features:
- Elevated seating position: better visibility on the road
- Robust and modern design: dynamic appearance appreciated by families and young commuters
- Greater distance from the ground: better ability to drive on uneven or snowy roads
- Spacious interior: ideal for families, luggage or sports equipment
- All-wheel drive (4×4) on certain models: increased safety in bad weather
- Available hybrid and electric versions: more economical and more environmentally friendly
- Advanced technology on board: Touchscreens, driver assistance systems, connectivity
Why are SUVs so popular in Switzerland?
The popularity of SUVs is not a coincidence. Several factors explain why so many Swiss choose this vehicle segment:
✅ Greater comfort and safety
A SUV Thanks to the elevated seating position, it offers a better overview of road traffic, which is an important safety advantage, especially in the Alpine regions or when driving on snow and ice. Many models have All-wheel drive (4×4), which offers additional stability in difficult weather conditions - a real plus for winter in Switzerland.
✅ Lots of space for family and leisure
Whether it's a ski holiday in the mountains, a trip to the lake or simply the weekly shopping - a SUV offers significantly more storage space and flexibility than a small car or sedan. Especially with families Compact SUVs and Mid-size SUVs again VW Tiguan, the Hyundai Tucson or that BMW X3 very much in demand.
✅ Environmentally friendly alternatives: hybrid & electric SUVs
While critics previously criticized the high consumption of SUVs criticized, a completely different picture will emerge in 2025: Numerous manufacturers now offer Plug-in hybrids, Mild hybrid or purely electrical SUVs to. Models like that Tesla Model Y, the Volvo XC40 Recharge or that Toyota RAV4 plug-in hybrid show that modern SUVs can be more environmentally friendly than ever.
According to auto-schweiz, the association of Swiss automobile importers, the proportion of alternative drives in SUVs is increasing every year. More than 40% of newly registered SUVs in Switzerland already have an electrified drive.
The SUV trend in numbers (as of 2025)
- 51% of new cars in Switzerland SUVs
- The best-selling new car in 2024 was a SUV: the Skoda Octavia Combi SUV [3]
- Electric SUVs make round 20% of all electric cars sold in Switzerland
- The SUV share is particularly high in rural regions and mountain cantons such as Graubünden or Valais
Do you want to sell your SUV or buy a new one?
Then you're at SwissCarMarket.ch precisely! Our platform specializes in Purchase and sale of vehicles – especially from SUVs of all brands and models.
Do you want to sell your SUV or buy a new one?
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At SwissCarMarket.ch You are guaranteed to find the right SUV, regardless of whether it is a family vehicle, a hybrid version or a sporty all-rounder.
The SUV is not just a status symbol, but in Switzerland a practical, safe and now also sustainable vehicle concept. No matter whether electric, hybrid or classic - whoever has one SUV drives, benefits from flexibility, space and driving safety. And if you're looking for a new one or want to sell your current one, you'll find it here SwissCarMarket the ideal partner.
